This weeks blog post is from a dear friend of mine, Katrina Lelli. Katrina is a Success Coach that helps women identify and remove what is blocking them from discovering their true purpose and happiness. With over 10 years in the personal growth space and as a certified coach, Katrina wants women to know they are already equipped with everything they need and are not alone in this thing called life. You can find her on Instagram at @katrinalelli
When you step into the online space, you are encouraged to do a lot of different things. You need to know who your ideal client is; it seems to be one of the most foundational things you need to have nailed down. It is important to know who you are talking to and the problem that you can solve for them, with heavy emphasis on focusing on what their pain points are. If you know who that ideal client is, then you can produce the content, focus on honing your craft around that and speaking to that client.
It wasn’t until recently that I heard something different from a very successful coach, entrepreneur, real estate genius- she suggested I start with my belief. You see, I have been in the online space for a few years, officially opening my own business in March of 2020. I’d just come out of my second certification program to be a life coach, got offered a really cool opportunity with that company, and was off and running. There is a lot of noise from a lot of coaches in this space telling you what to do, what’s right, what not to do, and all of it is really good information. All of it provides some sort of value to your growth as an online business owner.
However, I’ve found that there is a key ingredient missing- tuning into yourself. So, when that coach told me to start with my belief, after months and months of struggling with who my ideal client was and questioning whether or not I was on the right path, I felt as if I’d been written the ultimate permission slip. Not only could I take a bathroom break, I could wander the halls, meet up with some friends, and have some fun. I’d been focusing on one ideal client, and things were just not working. I felt lost, confused, not quite sure what I was doing or if it was even working. Our ideal clients are usually based upon ourselves. As an older version of myself, I found I was focused on a past self of mine that I truly didn’t want to be a part of. Now that sounds somewhat harsh and maybe a little rough, but after stepping back and taking a bird’s eye view of that self and what client I was trying to serve, I found that there was more to me than just this particular type of client. I had more to offer and I was not giving myself enough credit as a coach and the abilities I’ve been gifted with.
I got to pivot. I let go of this old way of thinking and with that came this newfound excitement, permission, and alignment. I started with my belief. And I knew that if I believed this and had already begun to step into this space in a big way, I could help others do the same. We are all here to create, do, and be big things. We are all here for a purpose, each divinely appointed to us. We have a light that others do not have- it’s what makes us unique and why some people are drawn to us and others are not. And so I empower women to step into that light of theirs. To discover what their purpose is and to align their life and business with that purpose. When we are aligned to our purpose, the tap just flows in all areas of our life, and it doesn’t have to be so dang hard.
I was making it hard on myself. I had gotten caught up in listening to everyone else (again while all good valuable helpful information, it wasn’t what I needed at that time), and had not fully embodied the work on myself that I had done. I was excited when I had my first breakthrough on my ideal client. It came through to me and I thought yes, this must be it. Until I did some digging into myself and got radically honest about who I was, where I wanted to go, and who I wanted to help. It took some guidance from another mentor in the space, but I was able to let go of what I thought I was supposed to do, and got to step into what I knew I was meant to do. All of this to say, it may take some time to figure out who you’re meant to serve in this space if you are in the online space. It may take a few pivots and some digging.
All of that is part of the process. Don’t stop yourself from going all in and starting because you don’t have it all figured out yet. I definitely did not have it all figured out yet, but I fully know that because I started and began putting in the work and showing up- that’s why I was led to that particular call that helped me breakthrough even deeper, and why I came full circle back around to what I knew in my heart. So go, step into the space you're in, and start. If you’re not sure, find someone who can help you clear away the muck AS you are moving. It’s a lot more fun that way too.